JQ Medical Strengthens Global Sales Capabilities at 2026 Mid-Year Strategy Conference

From July 23 to 27, 2026, the JQ Medical Marketing Center held its Mid-Year Capability-Building Conference at the Shenzhen headquarters. The conference focused on strengthening product expertise, enhancing customer support capabilities, and preparing for the company's continued international expansion. Under the theme "Learn Together, Grow Together", the conference brought together all Marketing Center staff, along with colleagues from R&D and other relevant functions.

Refine Products, Strengthen Foundation

The first day of the conference was dedicated to product training, with a deep dive into our core offerings—including the Auto HE Stainer & Coverslipper, Tissue Processor, Cryostat, Auto Block & Slide Archiving System, and IHC Stainer. The session offered a thorough analysis of each product's competitive advantages and the key technical barriers they address.

This was complemented by hands-on practice with live equipment in the exhibition hall and one-on-one operational assessments,enabling every participant to confidently demonstrate, install, and support the products in real-world laboratory environments.

Connecting Customer Needs with Product Innovation

During the interactive session, the R&D department held in-depth discussions with front-line sales staff in a lively brainstorming exercise centered on customer feedback, laboratory workflow challenges, competitor analysis, and future product enhancements.

The R&D team addressed each question thoroughly, aligning product understanding from both technical and user perspectives, and in doing so, strengthened their cross-functional collaboration capabilities driven by market insights and professional expertise.

Reviewing Performance, Preparing for Growth

Midway through the conference, a mid-year performance review was conducted, during which each regional division and business unit presented their first-half results, analyzed areas for improvement, and outlined their goals and action plans for the second half. Management provided targeted feedback and guidance on each presentation, acknowledging achievements while also highlighting key priorities and clarifying the strategic direction for each team for the coming half-year.

Unite the Team, Forge the Future

In addition to training and debriefing sessions, the conference included team-building activities designed to help team members relieve stress, build rapport, and foster a sense of unity through interaction.

Over the course of four days , the conference took the team from intensive training to team-building, comprehensively boosting overall team effectiveness. With stronger product knowledge, closer collaboration, and a clearer global strategy, JQ Medical is well positioned to deliver greater value to customers and partners worldwide.